Jeannette Jones started The Asset Advisory Group (TAAG) in 1988 with a goal to provide a different type of service in the financial advisory industry. Jones wanted her firm to act strictly as a fiduciary. She gave clients the option to pay only fees, and not commission. TAAG now serves clients using a fee-only model.
TAAG was a trailblazer of sorts in that regard. Most “financial advisors” at that time also sold insurance. Or they belonged to a larger group that marketed its own funds. They were paid by commission.
Jones refused commission because she felt that commission-based selling could work against her clients’ best interests.
Jones’ strategy has paid off. TAAG started with just Jones and an assistant. Nearly 25 years later, TAAG has a staff of six. TAAG manages a portfolio of more than $255,000,000 for approximately 185 clients.
TAAG’s space could not be expanded at their Blue Ash location, but Jones felt the company’s home needed to change to better serve its clients. She found a property in Montgomery that would be a perfect fit.
“We wanted to create different spaces where our clients could be comfortable,” said Jones. “We wanted it to be more like their family room than a conference room.”
Jones worked with Stock Yard Bank and HCDC’s Horizon Certified Development Company for the financing of the purchase and remodeling of the property. The SBA loan HCDC was able to provide allowed for TAAG to have a low, fixed rate. The SBA loan also allowed for TAAG to lower its down payment. A loan from Stock Yard Bank provided the other portion of the loan.
“A lot of people think SBA is just for start ups,” said Andrew Young, Vice President and Senior Loan Office for Horizon CDC. “This is a great example of a mature business that can take advantage of the 504 program.”